
As part of the Attenborough Awareness Day event at the De La Warr Pavilion in Bexhill, celebrating David Attenborough’s 100th birthday, volunteers from Bexhill Environmental Group carried out a beach clean along Bexhill beach, and Strandliners undertook a brand audit of the rubbish, using the Million Mile Clean survey from Surfers Against Sewage (SAS).
What is a brand audit?
A brand audit is a citizen science initiative that involves counting and recording the brands found on litter to help identify the companies responsible for plastic pollution. The #BreakFreeFromPlastic methodology is also a record of the most common plastic polymers being produced and discarded. It can help improve the sustainability of companies and reduce unnecessary plastic. We can all do a brand audit at home or at work.

What did we find?
In a two-hour clean-up (from Cooden Beach to Glyne Gap) 55 volunteers found 3,545 items. The survey identifies items by material e.g. plastic or by use e.g. smoking.


What does this tell us?
Not much, apart from the fact that there was an awful lot of rubbish found on what usually appears to be a clean beach – it is picked every morning by the local council, and potentially by beach visitors. Plastic is by the most commonly used material found. But what else do we know? We need to delve deeper.
Personal care
Among the most unpleasant items found were large amounts of toilet paper and wet wipes, some of which contained human excrement. This may sometimes happen if there are no toilets, but there are three public facilities along the sea front, which are all open (although the opening hours may be limited).
Brands
Over 600 branded items were identified, far higher than normal, but no brands were outstanding as the worst polluters. Only two brands had more than 20 items (Cadbury and McDonald’s); a few more had more than 10 items (Aldi, Tesco, Coca-Cola, Nestlé, Marlboro and a local restaurant) and many of the brands had just one or two items. In fact there were almost 300 different brands identified! This shows us that all brands are part of the problem.

If we reorganise the items into categories used by #BreakFreeFromPlastic and the Preventing Plastic Pollution project in the Rother catchment, we can compare the data with past Strandliners’ surveys.


A pie chart gives us a visual representation of the data and lets us compare easily areas easily.

Fishing items
These are to be expected along the busy English Channel. Generally, we cannot tell where they came from, although we did find a few tags from a Newhaven-based boat in this survey, and we do occasionally find items from North America. We have to remember that things may not be discarded deliberately; when out in a rough sea, it is not easy to keep hold of everything!
Food packaging
This is typically one of the highest categories in a brand audit survey. While there are many sources of litter on our beaches, the amount of takeaway packaging (particularly fish and chip packaging and local restaurant packaging) and associated items such as napkins, suggests that food eaten on the beach can cause issues. We found a till receipt from a bar in Spain, and a bistro in France (though they probably crossed the channel in someone’s pocket!). One food packaging item from the 1980’s was found: a Smarties lid embossed with Rowntrees (before Nestle took over and changed the branding to Smarties). See our blog on Smartie lids.
Container spills
In this survey, the ‘other’ category was very high. This was partly due to the many small pieces of foam insulation from the refrigerated containers lost at sea last winter (see our blog). Whilst most of the large pieces of foam were picked up and disposed of shortly after the event, small pieces will be found for many years to come. We are still finding items from historic container spills; in this survey an item from a 2007 container spill was found by an eagle-eyed BEG volunteer.
Litter from many sources
Although in this case it seems like much of the litter was from the public, beach visitors, and food eaten on the beach, one surprising item was a piece of detonation cord or shock tubing used by the US Army Corps of Engineers when Boston Harbour in Massachusetts was dredged in 2021/22 to make the harbour deeper, allowing bigger ships to enter. Strandliners have been finding this tubing since 2023, although fewer pieces are washing up now. See our blog on detonation cord here.

If you’d like to know more about the SAS brand audit, you can read their 2025 report here.









































